We have spent the last year not only building up our new brand, but devising a new way of working together as a design team.  Jen and I have been fortunate enough to have the partnership that allows and promotes growth and change in our business relationship as well as within our personal lives.

My husband and I made the decision about a year ago to uproot ourselves, pack up our belongings and try a new city on for size. We started this journey about two weeks ago, and it’s been quite the adventure so far. With both of us having our own small businesses on the side, it has been a daunting task to try and start fresh on a new scene, but with the friends and family we have in tow we are confident/excited/nervous/excited and ready.

The BornsYou can follow our trip on Instagram #thebornsgowest

What does this mean for L’AVENIR!? Jen is taking on Minneapolis business and I am heading our online presence and expanding to Seattle, WA.  With the ease of communication these days, I am able to keep one foot in the Cities and another on the West Coast and we are excited to see what a new town has to offer our budding business.

Being a part of the Minneapolis scene since my college days at the U of MN I have had the opportunity to work alongside some phenomenally talented people. The community of artists, designers and shop owners in the Cities is unlike any other. I wish you all the best in your journeys and I hope we have the opportunity to work together again someday soon. For now…

Onward an upward and Westward Ho!!


Joan B


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